Search results for "Preference uncertainty"
showing 2 items of 2 documents
Dealing with preference uncertainty in contingent willingness to pay for a nature protection program: A new approach
2013
In this paper, we propose an alternative preference uncertainty measurement approach where respondents have the option to indicate their willingness to pay (WTP) for a nature protection program either as exact values or intervals from a payment card, depending on whether they are uncertain about their valuation. On the basis of their responses, we then estimate their degree of uncertainty. New within this study is that the respondent's degree of uncertainty is "revealed", while it is "stated" in those using existing measurement methods. Three statistical models are used to explore the sources of respondent uncertainty. We also present a simple way of calculating the uncertainty adjusted mea…
Respondent Uncertainty and Ordering Effect on Willingness to Pay for Salt Marsh Conservation in the Brest Roadstead (France)
2017
International audience; This paper explores the potential link between the sensitivity of willingness to pay (WTP) to the order of presenting bid amounts in contingent valuation questions (ordering effect) and respondent uncertainty. The resource being valued is a public project to protect salt marshes against the spread of an invasive aquatic plant in the Brest roadstead (France). Valuation uncertainty is captured through a variant of payment card format where respondents are given the opportunity to report their WTP as either a single value (Option A) or an interval of values (Option B). The ordering effect is tested using both parametric models that ignore and control for the potential s…